Buying luxury watches is becoming a growing trend in Bangladesh, not only as status symbols but also as assets, with affluent collectors and younger buyers engaging in vibrant online communities and exclusive events
“He fell in love with automatic watches while practicing medicine in the Middle East,” he recounted. Now a collector himself, Omar owns a few luxury timepieces. “In Bangladesh, these watches are seen as a luxury, but for collectors, they are just the beginning. I currently own a Hamilton, an Omega and even a Rolex, which I recently added to my collection.”
Luxury watches are increasingly becoming a tradition among affluent Bangladeshi families, often given as wedding gifts. Symbolising respect, longevity and success, brands like Rolex and Tag Heuer add prestige to wedding ceremonies, further embedding these timepieces into cultural traditions.
While wealth was once showcased through land ownership and fine jewellery, today’s urban elite have begun gravitating towards luxury watches — bold emblems of success and sophistication in a globalised world.
Take, for instance, once-prominent politicians like Obaidul Quader and Salman F Rahman, who were often seen wearing watches worth crores of Taka. Brands such as Rolex, Omega, and Patek Philippe are proudly displayed on the wrists of influential figures, telling stories of personal success and power.
Omar also sees watches as a smart investment.
“Everyone has their own interests — mine just happens to be timepieces. But it’s not just about collecting. Many collectors I know, including myself, buy new or even pre-owned watches as an investment. These watches not only hold their value but often appreciate over time,” he explained.
Meanwhile, online groups with thousands of members foster vibrant discussions, trades and exhibitions. And more events could provide platforms provide platforms for collectors to connect and celebrate their shared passion.
“By hosting exclusive events, workshops, and one-on-one consultations, we help customers understand the artistry and precision behind watchmaking,” explained Syed Rahman, general manager at Mohammad & Sons, renowned for its extensive collection of designer timepieces.
“Education creates an emotional connection, allowing customers to truly appreciate the lasting value of their purchase,” he added.
“We maintain the aura of exclusivity for high-end watch brands by curating a limited selection of high-demand models and focusing on exceptional customer service. Collaborations with brands to offer limited editions and bespoke pieces further enhance exclusivity,” he further said.